Expedia Group generates revenue through its B2B and B2C travel services (the B2B segment offers things like hotel APIs and travel agent affiliate programs, while the B2C segment encompasses consumer brands like Expedia, Hotels.com, and Vrbo). AI enhances these services by improving booking capabilities through machine learning, enabling cross-selling and personalization. Notably, Expedia has integrated a chatbot into its app, allowing users to plan trips conversationally and access exclusive discounts and rewards. Additionally, the company introduced Romie, an AI-powered travel assistant designed to simplify travel planning and enhance the user experience.