AI Index / Expedia Group, Inc.
Expedia Group, Inc. (EXPE)
Expedia Group generates revenue through its B2B and B2C travel services (the B2B segment offers things like hotel APIs and travel agent affiliate programs, while the B2C segment encompasses consumer brands like Expedia, Hotels.com, and Vrbo). AI enhances these services by improving booking capabilities through machine learning, enabling cross-selling and personalization. Notably, Expedia has integrated a chatbot into its app, allowing users to plan trips conversationally and access exclusive discounts and rewards. Additionally, the company introduced Romie, an AI-powered travel assistant designed to simplify travel planning and enhance the user experience.
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Now turning to AI. Simply put, AI reinforces our core advantages and amplifies our execution against our priorities. We're using it to enhance the experience for our partners and the travelers that come to us direct and to acquire new traffic and market more effectively.
- Ariane Gorin
Quotes from expedia Executives About Artificial Intelligence and Generative AI
First, AI enables better personalization at scale in our products. We're using data from hundreds of millions of travelers' interactions from shopping to reviews, servicing and more, to continuously improve our ranking and recommendation models.
- Ariane Gorin
AI-powered conversational experiences provide even richer data and coupled with more advanced models enable us to uncover deeper patterns.
- Ariane Gorin
Second, AI is a great tool to strengthen our supply advantage given the massive scale we operate at. ... It also allows us to improve our supply quality, enriching our proprietary content, which ultimately underpins travelers' trust in our brands.
- Ariane Gorin
Third, AI improves our post-booking experience. ... More than 30% of those are powered by AI and that number keeps increasing.
- Ariane Gorin
AI also strengthens our ability to acquire traffic and market more effectively. ... Traffic and bookings from AI-driven channels remain small but we're encouraged by the mix of new users, conversion and average purchase size.
- Ariane Gorin