Apple leverages AI in its products and services, including Siri, its voice assistant, and features like facial recognition and image processing in iPhones and iPads. AI is also used to enhance user experiences in Apple Music and Appleās health-related apps. The company focuses on privacy-preserving AI and on-device machine learning through its neural engine.
The new Mac Studio is the most powerful Mac we've ever shipped, equipped with M4 Max and our new M3 Ultra chip. It's a true AI powerhouse capable of running large language models with over 600 billion parameters entirely in memory.
Quotes from apple Executives About Artificial Intelligence and Generative AI
AI and machine learning are core to so many profound features we've rolled out over the years to help our users live a better day. It's why we designed Apple Silicon with a neural engine that powers so many AI features across our products and third-party apps.
- Tim Cook
At WWDC 24, we announced Apple Intelligence and shared our vision for integrating generative AI across our ecosystem into the apps and features our users rely on every day.
- Tim Cook
[...] And we went to great lengths to build a system that protects user privacy, whether requests are processed on-device or in the cloud with Private Cloud Compute, an extraordinary step forward for privacy and AI.
- Tim Cook
[...] We made it possible for users to create movies of their memories with a simple prompt and added AI-powered photo search, smart replies, priority notifications, summaries for mail, messages and more.
- Tim Cook
We continue to be very excited about the opportunities here [in Edge AI]. We are very excited about the road map, and we are pleased with the progress that we're making.