AI Index / Apple Inc.
Apple Inc. (AAPL)
Apple leverages AI in its products and services, including Siri, its voice assistant, and features like facial recognition and image processing in iPhones and iPads. AI is also used to enhance user experiences in Apple Music and Apple’s health-related apps. The company focuses on privacy-preserving AI and on-device machine learning through its neural engine.
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We were excited to share some updates across our AI work. We announced even more capabilities coming later this year, including live translation and Workout Buddy.
- Timothy D. Cook
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Quotes from apple Executives About Artificial Intelligence and Generative AI
Taking a step back, we see AI as one of the most profound technologies of our lifetime. We are embedding it across our devices and platforms and across the company.
- Timothy D. Cook
With Apple Intelligence, we're integrating AI features across our platforms in a way that is deeply personal, private and seamless, right where users need them.
- Timothy D. Cook
Apple silicon is at the heart of all of these experiences, enabling powerful Apple Intelligence features to run directly on device.
- Timothy D. Cook
For more advanced tasks, our servers also powered by Apple silicon deliver even greater capabilities while preserving user privacy through our private cloud compute architecture.
- Timothy D. Cook
We're making good progress on a more personalized Siri, and as we've said before, we expect to release these features next year.
- Timothy D. Cook
We believe our platforms offer the best way for users to experience the full potential of generative AI.
- Timothy D. Cook
Customers are also loving the newest Mac Studio, which is the most powerful Mac we've ever made with next-level capabilities to tackle even the most demanding AI workflows.
- Timothy D. Cook
A pretty significant driver as Tim talked about, is the fact we are increasing our investment significantly in AI.
- Kevan Parekh
We are also reallocating a fair number of people to focus on AI features within the company.
- Timothy D. Cook