Visa's businesses benefiting from AI include consumer payments, new flows such as Visa Direct and B2B solutions and value-added services like card benefits and risk management. The company leverages AI to optimize transaction processing and enhance fraud detection and prevention.
Quotes from visa Executives About Artificial Intelligence and Generative AI
Another AI-powered solution, Visa Account Attack Intelligence, was announced in 2024 in the US to help clients prevent enumeration attacks, which are when bad actors systematically initiate e-commerce transactions to obtain valid payment credentials.
- Ryan McInerney
Our network-agnostic risk solution, Visa Advanced Authorization, to more countries as well, including recently securing the business from Morocco's national switch, Switch Elmarib, to score all domestic transactions.