AI Index / Adobe Inc.
Adobe Inc. (ADBE)
Adobe has long been an innovator in AI across its Creative Cloud, Document Cloud and Experience Cloud businesses. Adobe Sensei and generative AI applications like Adobe Firefly enhance products like Photoshop, Illustrator and the company's PDF business.
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The creative opportunity is expanding across audiences with AI as an accelerant. It is opening the content floodgates, tapping into everyone's imagination, and massively expanding the number of creative assets being created, edited, integrated, and delivered.
- Shantanu Narayen
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Quotes from adobe Executives About Artificial Intelligence and Generative AI
Adobe pioneered creative storytelling through groundbreaking applications like Photoshop and Illustrator... Our strategy is to bring productivity and creativity to life for billions of users across a variety of surfaces. Acrobat AI Assistant is redefining how people extract value from digital documents, unlocking new levels of productivity by cutting time to insights through conversational interfaces.
- Shantanu Narayen
At the heart of this creative AI revolution is Adobe Firefly, an on-ramp to creative expression that augments the power of Creative Cloud desktop applications. The Firefly app is a new destination for AI-assisted content ideation, creation, and production with Adobe's comprehensive family of commercially safe Firefly creative models and an expansive ecosystem of third-party models.
- Shantanu Narayen
Firefly empowers creative professionals to generate images, video, audio, and vectors from a single place, with unmatched creative control, iterate on their creations through Adobe's creative apps, and seamlessly deliver them into production.
- Shantanu Narayen
Firefly offers the flexibility to explore the diverse aesthetic styles of Google's Imagine and VO models, OpenAI's GPT image model, and Black Forest Labs' flux image model with runway, ideogram, fall AI, Luma, and PICA coming soon.
- David Wadhwani
For marketing professionals, Adobe Experience Platform and apps and purpose-built agents are redefining the future of customer connection by enabling real-time orchestration of content, data, and journeys.
- Shantanu Narayen
Our AI-influenced ARR is already contributing billions of dollars, our AI book of business from AI products, such as Acrobat AI Assistant, Firefly app and services, and Gen Studio for performance marketing, is tracking ahead of the $250 million ending ARR target by the end of fiscal 2025.
- Shantanu Narayen
Use of generative AI features continues to grow quickly, with AI Assistant MAU in Acrobat and generative AI MAU in Express growing over 3x year over year.
- David Wadhwani
To monetize this incredible innovation, we have introduced a comprehensive set of aimed at new and existing creators and creative professionals across all routes to market.
- David Wadhwani
We launched GenStudio Foundation, a unified interface to bring together from our full suite of content supply chain applications providing visibility and actionable insights into campaign plans, projects, and assets.
- Anil Chakravarthy