AI Index / NIQ Global Intelligence Plc
NIQ Global Intelligence Plc (NIQ)
Main revenue sources: 1) Intelligence subscriptions (omnichannel retail measurement, eCommerce, consumer panel, Discover). AI contributes directly via NexIQ engine and Ask Arthur copilot embedded in the platform. 2) Activation/analytics (BASES, media, Revenue Optimizer). AI contributes directly; several AI-first products (BASES AI Screener, Product Developer) are growing rapidly. 3) Tech & Durables (GfK) measurement. Primarily subscription measurement; AI contributes indirectly and increasingly through analytics and operational efficiencies. Overall, AI is embedded across core products and a growing direct driver, though measurement subscriptions remain the base.
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In Activation, our AI-first BASES, analytics and media products are growing rapidly, supporting 2025 revenue and bolstering momentum heading into 2026.
- James Peck
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Quotes from niq-global-intelligence Executives About Artificial Intelligence and Generative AI
Integrations of our Gastrograph AI and M-Trix acquisitions are going well, and we're penetrating new markets and converting new business.
- James Peck
We are not simply participating in the AI revolution in consumer data intelligence, we're leading it.
- James Peck
AI widens the NIQ data moat. Today and into the future, AI models need the right data in scope, accuracy and depth.
- James Peck
We are rapidly embedding AI across our solutions portfolio.
- James Peck
We believe we are in the first innings of capturing significant AI-driven operating efficiencies and margin expansion.
- James Peck
General purpose AI models alone are insufficient to extract meaningful signals from messy unstructured data and not built to support high-stake decision-making.
- James Peck
Our rich layer of descriptive data enables NIQ to organize, analyze and pair products at a granular level, making it possible for clients to uncover trends, benchmark performance and make smarter decisions faster.
- James Peck
AI-driven support ticket routing and automated intelligence unlock faster resolutions and more seamless client experiences.
- James Peck
NexIQ is our proprietary AI engine, which we purpose trained on our 160 petabytes of global consumer and retail data.
- James Peck
We are in the first innings of capturing significant AI-driven operating efficiencies and margin expansion.
- James Peck
Leveraged AI to deliver deep value.
- James Peck
Revenue Optimizer is our AI-driven analytics solution, helping clients optimize pricing and manage trade spend for maximum profit.
- James Peck