AI Index / Baidu, Inc.
Baidu, Inc. (BIDU)
Baidu, a leading Chinese technology company, integrates artificial intelligence (AI) across various facets of its operations. The company has developed the ERNIE (Enhanced Representation through Knowledge Integration) large language model, which powers applications such as ERNIE Bot, a generative AI product capable of tasks like literary creation, business writing, and complex mathematical calculations. In the AI Cloud segment, Baidu offers services that leverage AI for data analysis, visualization and other enterprise solutions. The company's autonomous driving initiative, Apollo Go, utilizes AI to enhance vehicle navigation and safety. Additionally, Baidu employs AI to improve its search engine capabilities, providing more accurate and relevant search results.
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This quarter demonstrated how AI is driving transformative value across our business. From enterprise services to consumer-facing products to smart mobility, our AI capabilities are delivering proven tangible impact at scale.
- Yanhong Li
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Quotes from baidu Executives About Artificial Intelligence and Generative AI
At the recent Baidu World 2025, we unveiled ERNIE 5.0, our first native omni-model, foundation model with exceptional performance in omni-model understanding, creative writing and instruction following.
- Yanhong Li
We like to see digital humans sell better than real humans in all kinds of live streaming e-commerce across many product categories. We like to see FM agents find better and better solutions in more complicated scenarios in all industries.
- Yanhong Li
From ERNIE 4.5 and ERNIE X1 in March to ERNIE 5.0 in November, ERNIE keeps getting better. Digital humans are a good example. Powered by ERNIE, they deliver fluent, contextually accurate and highly expressive dialogue.
- Yanhong Li
AI embeds deeper across products. So we expect accelerating growth of these businesses. When we're looking ahead, we remain confident in their revenue and profitability potential, which we believe will support for a stronger growth trajectory for Baidu over time.
- Haijian He
Qianfan provides best-in-class agent infrastructure, enabling enterprises to easily build and deploy AI agents at scale.
- Dou Shen
At the infrastructure layer, our AI infrastructure is among the most advanced in China powered by a diverse mix of domestic and international high-performance computing resources, including our own self-developed AI computing architecture.
- Yanhong Li
With expanded model libraries, integrated tools and strengthened support for complex agent workflows, Qianfan provides best-in-class agent infrastructure.
- Dou Shen
Our agents help advertisers effectively clarify user intent through intelligent multi-round conversations and quickly find out the most relevant high-quality sales leads.
- Yanhong Li
At the model layer, we feature our self-developed early foundation model, which continues to iterate rapidly.
- Yanhong Li