AI Index / Meta Platforms, Inc.
Meta Platforms, Inc. (META)
Meta uses AI to power content moderation, personalized recommendations, and advertising across its platforms like Facebook and Instagram. The company also develops large language models like LLaMA 3 and Sam 2, which contribute to both internal and external AI innovation. Meta integrates AI into its efforts in virtual and augmented reality, enhancing user experiences and research into advanced AI technologies.
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We are now seeing a major AI acceleration. I expect 2026 to be a year where this wave accelerates even further on several fronts.
- Mark Elliot Zuckerberg
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Quotes from meta Executives About Artificial Intelligence and Generative AI
We're starting to see agents really work. This will unlock the ability to build completely new products and transform how we work.
- Mark Elliot Zuckerberg
Our vision is building personal superintelligence. We're starting to see the promise of AI that understands our personal context, including our history, our interests, our content, and our relationships.
- Mark Elliot Zuckerberg
We're also working on merging LLMs with the recommendation systems that power Facebook, Instagram, Threads, and our ad system.
- Mark Elliot Zuckerberg
New kinds of content will soon be possible as well. People want to express themselves and experience the world in the most immersive and interactive way possible.
- Mark Elliot Zuckerberg
Today, our apps feel like algorithms that recommend content. Soon, you'll open our apps, and you'll have an AI that understands you and also happens to be able to show you great content or even generate great personalized content for you.
- Mark Elliot Zuckerberg
We're in this interesting period where we've been rebuilding our AI effort. And we're six months into that.
- Mark Elliot Zuckerberg
The first area is our ad system, where we're continuing to scale the data complexity and compute we use in our future ranking models to deliver performance gains.
- Susan Li
In Q4, we started testing our Meta AI business assistant with advertisers, which helps with tasks like campaign optimization and account support.
- Susan Li
We expect this growth to accelerate through the next half.
- Susan Li
We're seeing even stronger gains with power users of AI coding tools, whose output has increased 80% year over year.
- Susan Li
On WhatsApp, we expect to complete the rollout of ads and status throughout the year with the level of ads remaining low in the near term while we follow our standard approach of optimizing ad formats and performance before ramping inventory.
- Susan Li
Moving to the next area, ads products. We continue investing in ways to help businesses leverage AI to reduce the friction of setting up and optimizing an ad campaign.
- Susan Li