AI Index / Zillow Group, Inc. Class A
Zillow Group, Inc. Class A (ZG)
Real estate marketplace Zillow derives revenue from residential listings, rentals, and mortgages. The company initially expanded its business with Zillow Offers, an AI-powered iBuying program intended to buy and sell homes directly, but exited this venture in 2021 amid unpredictable market risks and financial challenges. Currently, Zillow is focusing on enhancing its digital transaction experience with AI-powered tools like Zillow Showcase, which uses AI-driven media and floor plans to improve listing engagement. While AI contributes to better customer experiences, particularly in listing presentations, it remains a supporting component within Zillow's broader real estate services model.
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Zillow Group, Inc. Class C has been applying advanced technology in this category for twenty years. From natural language search and the neural Zestimate powered by machine learning to personalized discovery, to rich media and virtual touring, to workflow automation and coordination, and now generative AI.
- Jeremy Wacksman
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Quotes from zillow Executives About Artificial Intelligence and Generative AI
In 2025, Follow-up Boss Smart Messages scaled from a small pilot to a nationwide feature, with agents sending more than 7 million of these AI-powered messages.
- Jeremy Wacksman
Our focus is on building what matters most: improving customer experiences, boosting productivity for real estate professionals, and strengthening transaction outcomes over time for them and for Zillow Group, Inc. Class C.
- Jeremy Wacksman
In that same vein, we recently rolled out custom preapproval letters directly within Follow-up Boss, allowing agents to generate offer-specific updates and collaborate faster and more seamlessly with our systems.
- Jeremy Wacksman
And then Jeremy Wacksman: you know, on the AI question, I mean, I think I talked about it in my prepared remarks...it's highly regulated, deeply local, it's organized around millions of independent licensed professionals, and then the consumer experience it's not a one-visit transaction. It's high dollar, high stakes, takes place over months or sometimes years. And the average buyer buys once every fourteen years at this point. So, you know, you're turning to a professional team and you're turning to a vertically integrated experience to really help you with that, that's something that where we think AI is actually an ingredient to us building this vertical.
- Jeremy Wacksman
And when AI comes into the category, we think it's going to help make that vertical experience even better. Right? Elevating the professionals, taking away the busy work so they can convert more transactions, they can be more efficient.
- Jeremy Wacksman