Real estate marketplace Zillow derives revenue from residential listings, rentals, and mortgages. The company initially expanded its business with Zillow Offers, an AI-powered iBuying program intended to buy and sell homes directly, but exited this venture in 2021 amid unpredictable market risks and financial challenges. Currently, Zillow is focusing on enhancing its digital transaction experience with AI-powered tools like Zillow Showcase, which uses AI-driven media and floor plans to improve listing engagement. While AI contributes to better customer experiences, particularly in listing presentations, it remains a supporting component within Zillow's broader real estate services model.
We're making Follow Up Boss even more indispensable by layering on a growing set of AI features that help agents work smarter, respond faster and ultimately close more deals.
Quotes from zillow Executives About Artificial Intelligence and Generative AI
AI-powered Smart Messages provide ready to send text and e-mail suggestions, personalized to a client's recent activity and conversation history.
- Jeremy Wacksman
Since Smart Messages launched for Follow Up Boss customers in early June, agents using it have collectively exchanged about 2 million smart messages with our clients.
- Jeremy Wacksman
They can chat directly with movers and ZHL loan officers inside the Zillow ecosystem and even get AI-powered call summaries and action items after a conversation.
- Jeremy Wacksman
New tools like the AI Assist feature we announced in June, powered by an exclusive integration with EliseAI, simplify communication between renters and property managers, speeding up leasing.