Real estate marketplace Zillow derives revenue from residential listings, rentals, and mortgages. The company initially expanded its business with Zillow Offers, an AI-powered iBuying program intended to buy and sell homes directly, but exited this venture in 2021 amid unpredictable market risks and financial challenges. Currently, Zillow is focusing on enhancing its digital transaction experience with AI-powered tools like Zillow Showcase, which uses AI-driven media and floor plans to improve listing engagement. While AI contributes to better customer experiences, particularly in listing presentations, it remains a supporting component within Zillow's broader real estate services model.
We are excited by the success we're seeing with Zillow Showcase, which elevates agents' brand presence on Zillow and provides a better shopping experience through our homegrown AI powered rich media and floor plan technologies.
Quotes from zillow Executives About Artificial Intelligence and Generative AI
We're really bullish on the potential of AI for our customers, for our partners, our agents and for our employees. We have long been innovators around AI, really since our founding.
- Jeremy Wacksman
...AI can really be this huge phase shift for the software and the technology in the category.