AI Index / Snap Inc.
Snap Inc. (SNAP)
Snap Inc. is actively investing in AI and machine learning to enhance content ranking, personalization and advertising performance. The company utilizes generative AI for AR lenses and improved ad solutions like ML-based auto-bidding. AI also powers the 7-0 Delivery Optimization (which enables advertisers to bid on click-through conversions within a seven-day window) and the Conversions API (a first-party data solution for better ad targeting and measurement).
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We are inspired by all of the innovative ways our community continues to adopt conversational AI and we've rolled out enhanced multimodal capabilities through Gemini as we continue to expand image understanding to more geographies.
- Evan Spiegel
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Quotes from snap Executives About Artificial Intelligence and Generative AI
Global time spent watching content increased year-over-year in Q1, reflecting the continued investment in our AI and ML models for better content ranking and personalization.
- Evan Spiegel
To further deepen content engagement, we implemented fresher, or more responsive machine learning models, doubling the pace at which they integrate new trends and user interaction signals.
- Evan Spiegel
...we launched sponsored AI lenses, bringing our generative AI powered AR technology to advertisers and enabling shareable AR experiences on Snapchat.
- Evan Spiegel
...we're really excited about all of the work he is doing with our go-to-market teams. I think that can be a multiplier on top of all the foundational platform and product work that we've been doing [on direct response advertising].
- Evan Spiegel