AI Index / Snap Inc.
Snap Inc. (SNAP)
Snap Inc. is actively investing in AI and machine learning to enhance content ranking, personalization and advertising performance. The company utilizes generative AI for AR lenses and improved ad solutions like ML-based auto-bidding. AI also powers the 7-0 Delivery Optimization (which enables advertisers to bid on click-through conversions within a seven-day window) and the Conversions API (a first-party data solution for better ad targeting and measurement).
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In Q2, we introduced Lens+, a new Snapchat+ subscription tier that offers access to exclusive new AI video lenses, emoji game lenses as well as early access to new features.
- Evan T. Spiegel
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Quotes from snap Executives About Artificial Intelligence and Generative AI
Leveraging our investments in AI and machine learning, we enhanced group suggestions to help people connect more easily with their closest friends.
- Evan T. Spiegel
Global time spent watching content and the number of content viewers increased year-over-year in Q2, reflecting the multi-year investment in our machine learning infrastructure and the continued growth in Spotlight.
- Evan T. Spiegel
Our 90s school photos AI Lens, Different Eras AI lens and Cartoon World AI Lens were collectively viewed over 1 billion times in Q2, highlighting strong engagement with our latest AR experiences powered by generative AI.
- Evan T. Spiegel
We have made AR creation increasingly more accessible with Easy Lens, an AI tool that empowers Lens creators to build a Lens in just minutes by typing out a prompt for the Lens that they want to create.
- Evan T. Spiegel
To build on this momentum, we introduced updates to Snap OS and new tools to unlock deeper AR capabilities. AI-powered experiences with OpenAI and Gemini on Google Cloud in addition to hosted open source models, now enable the creation of sophisticated multimodal AI-powered lenses.
- Evan T. Spiegel
Augmented reality continues to empower creativity and drive engagement on Snapchat. Snapchatters use AR lenses in our camera more than 8 billion times each day.
- Evan T. Spiegel
We have made significant progress across our advertising platform by focusing on 3 core priorities: advancing our AI and ML capabilities with privacy safe signals, optimizing ad formats and tools for performance and improving our go-to-market strategy with a strong focus on SMBs.
- Evan T. Spiegel
For infrastructure cost per DAU, we maintain our full year guidance range of $0.82 to $0.87 per quarter, and anticipate we will be in the top half of this range in Q3 as we continue to prioritize investments in ML and AI infrastructure to drive improvements in our ad platform and depth of content engagement.
- Derek Andersen