AI Index / Opera Limited
Opera Limited (OPRA)
Opera, a provider of web browsers and related services, utilizes AI to enhance user engagement and personalization in its browser products. AI capabilities, such as the Aria browser assistant, are embedded within Opera’s browsers to offer recommendations, elevate content and drive e-commerce engagement. Opera also leverages AI for targeted ads and delivering high purchase-intent traffic to marketers. The company has also invested in a dedicated AI cluster in Iceland to support the development of advanced AI features in Opera’s products.
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By leveraging AI, we can effectively identify high user intent, enabling us to optimize the click stream.
- Song Lin
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Quotes from opera Executives About Artificial Intelligence and Generative AI
Even more relevant and mobile [indiscernible], Opera became the first major browser to present AI agentic browsing through the browser operator.
- Song Lin
The best part is that browser operator works in the same environment as the user, the browser.
- Song Lin
We also brought our browser AI ARIA to Opera Mini. This makes ARIA available across our full suite of browsers for both mobile and desktop users.
- Song Lin
Now close to 300 million people can enjoy the benefits of ARIA, allowing even our most data conscious users to harness the power of AI in a data efficient manner.
- Song Lin
We have been seeing really, like, even without the mitigation, we saw that there is some major shipping’s of, how advertisers do business that, they focus on this, high intent, click streams, which previously is only available, I guess, on, certain product like such. But now with the help of AI, it's much more widely available, right?
- Song Lin