Criteo leverages AI to enhance its product, including for predictive modeling and audience targeting. The company integrates AI into its Commerce Media platform. Criteo emphasizes leveraging commerce data assets and AI together to develop privacy-enhancing targeting and creative formats.
Quotes from criteo Executives About Artificial Intelligence and Generative AI
Criteo sits right at the center of commerce and media, and that combination is powerful. We have deep commerce data, advanced AI capabilities...
- Michael Komasinski
...we’re excited about the roll-out of 70 Commerce GO!, our new AI-powered automation and optimization toolset to launch high performing campaigns in just five clicks...
- Michael Komasinski
...our AI delivers greater automation and performance breakthroughs. More broadly, as AI agents become a new interface for consumers, we see a clear opportunity for Criteo to play a central role...
- Michael Komasinski
...we continue to streamline our processes to work better and faster and enable increased productivity with AI-driven tools.