AI Index / Criteo S.A.
Criteo S.A. (CRTO)
Criteo leverages AI to enhance its product, including for predictive modeling and audience targeting. The company integrates AI into its Commerce Media platform. Criteo emphasizes leveraging commerce data assets and AI together to develop privacy-enhancing targeting and creative formats.
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Consumer attention is more fragmented than ever across websites, apps, social feeds, connected TV and now AI-driven assistance.
- Michael Komasinski
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Quotes from criteo Executives About Artificial Intelligence and Generative AI
Progress we're making in Performance Media, in Retail Media and in agentic AI shows our strategy is working, and our opportunity is only expanding.
- Michael Komasinski
With this strong cross-channel foundation in place, we're now focused on the next major shift shaping our industry, the rise of agentic AI.
- Michael Komasinski
Intelligent assistants are starting to guide people through their shopping journeys, helping them discover, compare and choose products in new ways.
- Michael Komasinski
We're thrilled to be partnering on a proof of concept with a major AI-powered assistant to explore how our technology can seamlessly integrate into their ecosystem.
- Michael Komasinski
Looking ahead, the opportunity is to bring together the proven performance of recommendation systems with the usability of large language models.
- Michael Komasinski
Our performance engine keeps getting stronger with every AI innovation we deliver, including our latest deep learning bidding model.
- Michael Komasinski
We're moving from a managed service model to a self-service AI-first platform that can serve customers more broadly and capture a greater share of their budgets.
- Michael Komasinski
In Performance Media, we've developed new agents that let brands generate audiences or surface insights instantly, removing friction from data workflows.
- Michael Komasinski
In Retail Media, we're piloting sponsored recommendations within retailer agents.
- Michael Komasinski