Criteo leverages AI to enhance its product, including for predictive modeling and audience targeting. The company integrates AI into its Commerce Media platform. Criteo emphasizes leveraging commerce data assets and AI together to develop privacy-enhancing targeting and creative formats.
Quotes from criteo Executives About Artificial Intelligence and Generative AI
Second, we're extending our full-funnel capabilities, building on the success of Commerce Audiences, which is our set of precision targeting tactics that leverage commerce data and advanced AI for customer acquisition and retention.
- Michael Komasinski
We're embracing the Agentic AI opportunity, which we see as an exciting new frontier for commerce where our scaled and differentiated commerce data positions us to deliver real value.
- Michael Komasinski
Driving scalable performance in AI-powered environment starts with data, data that's high quality, structured and constantly refreshed.
- Michael Komasinski
To enable this, we're developing model context protocol, or MCP, support for delivering product and shopper information to AI agents in a way that is real-time, structured and controlled.
- Michael Komasinski
Lastly, ad tech services continue to be negatively impacted by lower spend by a large client in our media trading marketplace.
- Sarah J. S. Glickman
We leverage our large-scale commerce data and AI-powered audience modeling technology to find in-market shoppers.