AI Index / Figma, Inc.
Figma, Inc. (FIG)
Main revenue sources: 1) Subscription seats (Full/Dev) across enterprises and Pro teams—expanding as users upgrade for AI access; AI contributes indirectly by driving seat mix and adoption. 2) Usage-based AI credits (Figma Make, Weave, AI assistant)—direct AI revenue; early monetization with strong uptake. 3) Add-ons—AI add-ons (direct AI revenue) and Governance+ (non-AI). 4) Advisory services—non-AI, though enabled by AI-led workflows. Net: Seats remain largest, but AI credits/add-ons are growing fast and now a meaningful direct contributor.
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Anyone building software today knows that we are living through an extraordinary time because with AI, what used to take months can now ship in sometimes an afternoon.
- Dylan Field
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Quotes from figma Executives About Artificial Intelligence and Generative AI
More design tools are launching, more people are creating, more software is now being built than ever before. And in this world where bits are abundant, what's scarce is human creativity, actual point of view, care and craft and judgment.
- Dylan Field
Growth came from across our business, seat expansion, retention, enterprise adoption, new users and of course, AI through Figma Weave, our broader AI capabilities and early traction from AI credit monetization...
- Dylan Field
AI continues to be an incredible tailwind for our business.
- Praveer Melwani
As AI gets better, Figma is accelerating and customer usage and workflows on our platform are deepening.
- Praveer Melwani
In the last few months, we shipped major updates to Figma Make that let users bring their own context into every prompt and give them more control over every decision as they build.
- Dylan Field
All of this builds on what has made Figma the choice for the world's best teams building the world's best software.
- Dylan Field
Among customers with more than $100,000 in ARR, those that were using our MCP grew full seats approximately 70% faster over the quarter than customers who are not using our MCP server.
- Praveer Melwani
As code becomes more commoditized and easier to write, design is clearly the layer above code and visual thinkers outnumber those who are comfortable in a terminal or an IDE.
- Dylan Field
First, a performant enterprise-grade multiplayer canvas and platform, where humans and agents can work side by side with no silos, no handoffs, just the best ideas rising to the top.
- Dylan Field