AI Index / Integral Ad Science Holding Corp.
Integral Ad Science Holding Corp. (IAS)
Integral Ad Science (IAS), a digital media measurement and verification company, leverages AI for brand safety, suitability and optimization in digital advertising. Through tools like deepfake detection and pre-bid solutions, IAS enables advertisers to enhance campaign integrity across social media and other digital platforms. The company’s AI-driven capabilities are central to its mission of providing actionable data and transparency for its clients in the digital advertising ecosystem.
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Our ongoing investment in AI infrastructure enables us to anticipate our customers' needs and drive demand in this rapidly evolving AI landscape.
- Lisa Utzschneider
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Quotes from integral-ad-science Executives About Artificial Intelligence and Generative AI
QSP is part of Total Media Performance or TMP, an AI-driven bundle of our leading measurement and optimization solutions.
- Lisa Utzschneider
During the quarter, we extended our track record of first-to-market platform integrations on the strength of our leading AI-backed technology.
- Lisa Utzschneider
We are investing in new agentic and Gen AI capabilities to accelerate activation and deliver actionable insights.
- Lisa Utzschneider
At IAS, we are scaling Gen AI into our technology and product stack to drive innovation. Up to 97% of model validation has moved from humans in the loop to Gen AI.
- Lisa Utzschneider
Our AI labeling is now 29x faster and 45% more precise than human annotators.
- Lisa Utzschneider
Leveraging our AI models, we can now launch new suitability profiles quickly, detect new content risk at speed and proactively build custom segments.
- Lisa Utzschneider
Last week, we announced that we received the first ethical artificial intelligence certification from the Alliance for Audited Media.
- Lisa Utzschneider