AI Index / AppLovin Corporation
AppLovin Corporation (APP)
AppLovin, a mobile technology company, applies AI to optimize its AXON marketing platform for performance-based advertising. Through AI-driven models, AppLovin enhances targeting and efficiency to increase advertiser spend and improve user acquisition strategies.
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We'll continue tuning our onboarding flows and ramping more AI agents into the workflow to support a seamless experience for new advertisers. Once we're satisfied with the quality and experience, we'll open the platform broadly beyond referral basis. We'll be testing generative AI-based ad creatives.
- Adam Foroughi
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Quotes from applovin Executives About Artificial Intelligence and Generative AI
We're in the very, very beginnings of understanding how to work with neural nets and these AI technologies.
- Adam Foroughi
The model knows in a tight percentage of impressions, games are going to convert, this user is ready for something new and the CPM there will beat anything else that comes along.
- Adam Foroughi
As this goes forward, we're going to have consistent incremental improvements and sometimes large, sometimes small, but additive to high impact on driving up conversion rate from technology lifts.
- Adam Foroughi