AI Index / AppLovin Corporation
AppLovin Corporation (APP)
AppLovin, a mobile technology company, applies AI to optimize its AXON marketing platform for performance-based advertising. Through AI-driven models, AppLovin enhances targeting and efficiency to increase advertiser spend and improve user acquisition strategies.
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What's fueling that growth is our own AI models. And as research and AI, both internal and external, continues to improve, our business will grow with it.
- Adam Foroughi
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Quotes from applovin Executives About Artificial Intelligence and Generative AI
AI will dramatically lower the cost of creation, which means content will explode. And when content becomes abundant, discovery becomes a scarce resource.
- Adam Foroughi
The winners will be the platforms that can efficiently match the right user to the right content at the right moment. That is exactly what our models are designed to do.
- Adam Foroughi
Generative AI tools to build creatives in a really low-cost way in an automated way is on the way.
- Adam Foroughi
If we get to a place where the video model can help these customers create new video ads in bulk in cost of dollars versus cost of thousands of dollars, we expect the count of ads for these new customers on our platform is going to go up a lot.
- Adam Foroughi
In a world where you have budgets that are already given to us, and our model is very smart, sometimes our model bids thousands of dollars on a CPM basis. The model knows what works for these customers.
- Adam Foroughi