Main revenue sources: (1) Subscription revenue from Sprinklr Core (Social/Marketing/Advertising/Listening/Insights); (2) Subscription revenue from Sprinklr Service (CCaaS/contact center); (3) Professional services (implementation, support). AI contribution: Direct in both subscription lines—an AI-native, LLM-agnostic platform with agentic AI, copilots, bots, and analytics driving deflection/containment (30–80%), decisioning, and campaign optimization. Professional services: AI contributes indirectly via delivery of AI-enabled solutions. Given AI-centric wins and positioning, AI materially drives revenue, though not solely AI-only products.